Coconut in Indonesia is grown in an area of over 3.5 million ha with a production of over 15.000 million nuts. Coconut products enjoy both domestic and export demand. Coconut oil, copra meal, desiccated coconut and to a lesser extent copra, shell products, coconut milk/cream and fresh coconut are the coconut based products exported from the country. The major constraints to the development of coconut industry are the short supply of coconut and the preponderance of small coconut processing units. The SWOT analysis of coconut industry has identified the strength and weakness of the domestic coconut industry. The strategy for reviving the coconut based economy of the country and the strategic components conceived for implementation have been discussed.