Competitiveness in the coconut industry concerns traders once the commodity is produced. The costs involved for packing, storage, handling, transportation, loading, shipping, financing and marketing form a very high percentage of the eventual value of the commodity at the marketplace. While researches, agronomists and engineers go about to improve yield and experiment with new technology on production of the commodity, traders must complement their efforts with cost reductions or savings in order to compete against the wide range of substitutes available today.